Our Approach

Because Juries Decide Cases, we take a story approach to your case.  As social psychologists, we understand that juries decide cases based on stories.  Our goal is to examine what jurors believe and help develop the most credible and compelling story based on those beliefs and the facts of the case. Your case is unique and we listen to jurors and examine the data to craft the story for your case. Here is a Blog link to Dr. Huntley Taylor talking about using the story model of jury decision making: https://taylortrialconsulting.com/insights/f/tell-a-credible-and-compelling-story

We spend time examining juror attitudes and listening to how jurors talk about case issues.  Our analysis and recommendations are based on this quantitative and qualitative jury data.  Anyone can guess or pontificate, we examine and listen.     

Most cases will never be heard by a jury, but how a jury views your case offers valuable insights for discovery, mediation, trial and any other stops along the way. Our trial consulting services can help shape your case for discovery and depositions, or help posture it for mediation, arbitration or trial. Whether facing a trial or avoiding one, learning what a jury thinks and how jurors talk about the case issues is crucial.  We tailor our proposals to your goals.  We want you to gain insights into your case to put your case in the best position.  Ultimately, if your case goes to trial, we want you to win.