STRATEGY DEVELOPMENT : FOCUS GROUPS

Jury research in the early stages of a case - as early as pre-suit - can guide theme development for discovery or intelligence for mediation. Mock jurors respond to neutral presentations. We gather qualitative and quantitative data, assess the challenges and opportunities and offer strategic recommendations for telling the story of your case.  

Focus groups provide an opportunity to learn about mock jurors' reactions to the case facts and each side's factual position in a moderated discussion format.  A TTC consultant moderates each group, raising key topics, evidence and party positions throughout the discussion.  This format allows the team to gain early or specific insights while working to develop the case story. Focus groups are also useful to explore specific issues of interest and concern for upcoming litigation.

TTC can offer focus groups with a range of reporting options.  If this is the only project, we recommend our full report.  If done as a prelude to a mock trial, we recommend insights-only or a strategic report.

Mediation Insights through pre-mediation Focus Groups--a low-cost way to gain insights for best posturing and positioning your case to the opposing side and the mediator.   

When in-person research is not feasible or budgets are limited, our team can conduct focus groups virtually.